NFL AND VOKE TO CREATE
HIGHLIGHTS EXPERIENCE IN VIRTUAL REALITY
VR Highlights from Four NFL Games will be
Available Worldwide for Free in the NFL Channel within the VOKE App
NEW YORK, NY (December 2, 2016) – The National Football League and VOKE, a leader in live
event virtual reality, announced today a collaboration to create a personalized,
fully immersive virtual reality highlights experience for fans worldwide using
VOKE’s TrueVR™ technology.
During the final weeks of the 2016 regular season, VOKE
will produce highlights in virtual reality from four NFL games that will allow fans
to be transported onto the field no matter where they are. Fans will be able to
experience in-game and postgame highlights starting with the Denver Broncos at
Jacksonville Jaguars game on Dec. 4, followed by the New Orleans Saints at
Tampa Bay Buccaneers on Dec. 11, the Jacksonville Jaguars at Houston Texans on Dec.
18, and the Dallas Cowboys at Philadelphia Eagles on Jan. 1.
“Virtual reality has the potential to bring a unique
perspective to our fans to complement the different ways they currently enjoy the
game today,” said William Deng, Director, Media Strategy and Business
Development at the NFL. “We look forward to working with VOKE as we continue to
experiment and create new experiences in this emerging medium.”
“We are committed to building unprecedented user experiences
and completely changing the way fans engage around live events,” VOKE
co-founder Sankar Jayaram said. “The popularity and passion for the NFL is global
and fans want to be a part of it. Through the power of our technology we are
able to provide fans with the most personalized, immersive experiences from anywhere
in the world.”
The flexibility of VOKE’s TrueVR™ platform enables fans
to control the content they watch like never before. Through multiple camera
angles as well as synchronized DVR, viewers can decide what they want to watch
and when they want to watch it. In addition, VOKE’s cameras can be customized for different
environments and its stereoscopic capture system provides the most natural view
of the action, allowing fans to see realistic proportions and depth wherever
they look.
VOKE will
work alongside the award-winning team from NFL Films to produce the in-game and
postgame highlights, which will be hosted by NFL Network reporter Courtney
Fallon and former NFL wide receiver David Nelson from each game site.
Fans will
be able to access the NFL VR experience for free in the NFL channel within the
VOKE app. For more details on how to access the VOKE app, go to vokevr.com/experiencevr.
About VOKE
VOKE is a
cutting edge virtual reality company, based in Silicon Valley, that is focused
on building the next generation of fan engagement for live sports and
entertainment. The flexibility of VOKE’s TrueVR™ technology platform enables
media companies to build live and on demand VR experiences for their audiences
across a variety of mediums, including their own channels and branded apps. The
platform has already been used to entertain fans worldwide during live shows
and events, including the NCAA Men’s Basketball Final Four, the CBS Morning
Show and live streams of concerts, NBA, NFL and college football games. VOKE
was acquired by Intel Corporation in November 2016.
About NFL Media
The NFL’s Media group is a multifaceted department that includes
NFL Network, NFL Films, NFL Digital Media and the NFL’s Broadcasting
department.
NFL Network, with its offices and studios located in Los
Angeles, CA, provides NFL fans with information and insight straight from the
field, team headquarters, league offices and everywhere the NFL is making news
seven days a week, 24 hours a day, and 365 days a year.
Launched in 2003, NFL Network gives fans unprecedented
year-round inside access to all NFL events, including the Super Bowl, Playoffs,
regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction
weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings,
minicamps and training camps. NFL Network also produces NFL RedZone channel,
featuring every touchdown from every game on Sunday afternoons during the
regular season.
NFL Digital Media division is responsible for all aspects of
NFL.com, NFL Mobile from Verizon, NFL Now, the 32 Club Sites and the NFL’s
Fantasy Products. In addition, the Digital Media group is responsible for
identifying and executing on new business opportunities in emerging media
industries such as mobile, broadband, wireless, virtual reality, and
interactive TV.
A winner of 121 Emmy Awards, NFL Films is a key supplier of NFL
Network’s programming, including the America’s Game series, The Top 100, and
the Emmy-nominated series A Football Life, offering untold stories into the
lives of some the NFL’s most recognizable icons. With more than 100 million
feet of film in its library, NFL Films is the historical backbone of NFL Network.
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MEDIA
CONTACTS:
NFL: Alex Riethmiller, (310) 840-4681, Alex.Riethmiller@nfl.com
VOKE: Kirk Reynolds, (408) 592-4955, KReynolds@vokevr.com